Where restaurants and bars find the perfect domain name for their website


Our Story

It all started -like so many other great ideas -at a restaurant table.

We were sharing the food and discussing the wine, praising the fact that more restaurants and bars were popping up every day. Back in those days -we’re talking the year 2003 -we started a restaurant guide in Mexico City. We even started building websites for restaurants and bars. But even with websites, we still had a hard time keeping track of new ones and started to realize that something was missing.

Regardless if they had a website or not, restaurants and bars were hard to find on the internet. The problem was not their website (most of them had nice looking websites and useful information). The problem was the domain name itself. Confusing domain names, unrelated to the name of the restaurant or bar, made it virtually impossible to determine which restaurant was which.

Generic domain names (that didn’t mean anything at all) made it even harder for people to distinguish a restaurant or a bar website from any other business on the Internet. So we concluded that the problem we needed to solve was the domain name.

But the domain name space was completely closed. Few players were involved in operating domain names as a business. Only a handful of domain name extensions were active and there was no possible way to obtain the authorization to create new domain names for restaurants, bars or any other industry whatsoever.

In the year 2011, the organization that governs the use of domain names and numbers on the Internet called ICANN (Internet corporation for assigned Names and Numbers) released a project for companies to apply to obtain the authorization to manage new domain names.

We knew this was our opportunity. We decided to jump into it with all our hearts and our minds full of faith.

We needed a big technological infrastructure. We needed a great project. We needed large amounts of cash. All we had was our passion.

Our investigations led us to one of the largest domain name back-end operators in the world, CentralNic. CentralNic was able to operate the infrastructure and we put together a strategic partnership which we maintain up to this day.

Now we needed cash. We devised a highly ambitious plan to create the first and best domain names for restaurants and bars and invited close friends, family members, to raise just enough capital to apply to obtain the domain name extensions .rest and .bar

Our passion drove us to obtain both domain names and we became engaged with the Bar Municipality in Montenegro in order to obtain the authorization to operate our .bar domains

In the year 2014, we finally made available to the public our domain names through every Registrar possible, including the largest players in the industry such as Godaddy, name.com, enom and many many others.

Now the year is 2017. We have been operating uninterruptedly for almost 3 years and we are proud to say that our domain names are becoming the new industry standard for naming restaurants and bars online.

Nowadays, any restaurant or bar in the world can choose to obtain a domain name ending with .rest or .bar to identify themselves better on the Internet. It has not been an easy task, but we know this is what will help restaurants and bars grow and improve their online presence and their business worldwide.


Our Team

Yes… we carry the orange and blue colors in our hearts

… no! seriously?

Yes… Seriously! We are Broncos Fans, but we are also a team of young passionate minds driving this and other projects forward.


Our Culture

We are active social entrepreneurs. We started small and we understand that all projects that start small have the potential to grow big. We are also convinced that giving back to the community is imperative for all businesses to grow.


We engage in socially responsible practices and all of our team members live by the following values:

We have built a strong relationship with the Bar Municipality in Montenegro and we have been actively engaging with the local community for more than 2 years. We maintain a local representative in the region, we launched a special registration period for residents of Bar, and we also give a $10,000 USD dollar donation every year to the Mexico School in Bar, Montenegro, to support education of the children in the region.

We strive to maintain the best practices regarding sustainability and we engage with companies who share our values. As an example, CentralNic, our back-end Registry services provider, maintains a carbon-neutral certification in all its worldwide hubs data centers.

Finally, we are always open to support organizations from all over the world that share our commitment to the wellbeing and proliferation of mankind and its surrounding species.



Not only do we love restaurants and bars (who doesn’t?), We are passionate about online projects of all kinds. We love to build the tools to help businesses around the globe to expand, increase and improve their online assets.


Here are our partner companies and what they offer:




Online directory of restaurants and bars in Mexico City



Websites for all kinds of businesses and projects



E-commerce solutions using Magento platform



SEO, SEM and online marketing



Specialized in Mexican law, offers legal advice and Domain Name recovery services worldwide, along with all kinds of legal aspects from the digital world.


central nic

The largest Registry back-end operator in the world, powers our domain names .rest and .bar, along with other extensions.


Ideas.are.systems/incorporated – simulating.life

And because we have gathered expertise in so many fields, we can customize or build practically any kind of online project.

If you are interested in any other of our online services