.rest is a new Generic Top Level Domain (gTLD), owned by Mexico City based Punto 2012, that is specifically geared for the food and beverage industry, including restaurants…
.rest is the new domain name for restaurants.
.bar is the new domain name for bars, pubs and nightclubs.
This year 800 new domain names or gTLDs (generic top level domains) will be launched, among them, .music, .movie, .shop and others. .rest and .bar offer restaurants and bars an opportunity to have a meaningful and descriptive alternative to the oversaturated, generic and often inaccessible .com, thereby creating online neighborhoods specific to restaurants and bars.
gTLD is a domain insider term that means "Generic Top Level Domains." These are domain extensions, recently released by ICANN in 2014, that enable web addresses to have alternative endings than ".com" or ".net," for example ".rest" for restaurants and ".bar" for bars and nightclubs.
Generic Top Level Domains were created to better organize the Internet and free up domain names that were otherwise unavailable due to the congestion of .com and other legacy domain name endings. New domain names like .rest and .bar and intuitive, descriptive and industry specific.
Even if you have been lucky enough to find a great .com web address, .rest specifically tells people you are a restaurant. It is also new, simple and meaningful.
You certainly would not want to lose your marketing investment on an existing domain name and so changing domains may not be an option. However, to begin process of evolving into what will be the new Internet, all you need to do is set up a 301 redirect on your existing domain so you can use your existing web address until you are prepared to invest in marketing your new .rest or .bar address.
Companies like Google are applying for over 100 new gTLDs (domain extensions) alone and this serves as evidence that the Internet industry as a whole know this is the future of the Internet. While it may take some time for the mainstream Internet to evolve, it will eventually be the standard. You can differentiate yourself from others in your industry by becoming a first adopter and demonstrate innovation and relevance to your customers.
It is much easier than you may think. For starters, a simple 301 redirect will swiftly and seamlessly transfer traffic to a new website address. Moving a website from one domain name to another can also be done in just a few easy steps. Here are some links that can help you:
.rest and .bar are designed to have a positive impact on your SEO. As long as you use a 301 redirect from your old site, and once moved, resubmit your old sitemap to search engines, you will not risk losing search rankings. Here is a video from Google that walks you through a simple website move, while protecting your hard-earned SEO: https://www.youtube.com/watch?v=wATxftE8ooE#t=10
R-E-S-T is the abbreviation for restaurant in almost 30 languages and in more than 50 countries. It is a global, short, simple, mobile-friendly way to categorize restaurants online.
It is widely acknowledged in the Internet industry by companies like Google and Amazon, that this is no fad, but a new evolution of the Internet. Getting in on the ground level will ensure your prominent place in this new era. Since February, there have already been many gTLDs sold and many of those are already being used.
Since gTLDs are new they are modestly priced over the legacy domains, however, on an annual basis are still quite affordable. When compared to finding the ideal .com address in the aftermarket, they are rather inexpensive.
.rest and .bar are great for making your website search engine friendly, but more importantly they are great for your brand. You have the opportunity to reduce the length of your Internet address, use a highly-defined and memorable brand name and position your website as a restaurant or bar. It's great for you and for your customers.
Yes, you can leave it parked with .rest or .bar for the length of your registration. website as a restaurant or bar. It's great for you and for your customers.
