Snapchat is a mobile photo and video sharing application used by individuals and businesses, like restaurants and bars. These snaps are usually one to 10 seconds long and can only be viewed for 24 hours. Since the launch of the app in 2011, it has reaped more than 30 million users who send more than 400 million messages daily. It has then developed from a simple photo sharing app to a keen new marketing tool.

Several restaurants and bars have successfully used this app to reach out to their consumers. We have gathered its strengths and limitations here at The.BAR to help you create an effective advertising tactic.

The Strengths of Snap Stories


If your target audience is people under 30, then Snapchat can surely benefit your food and beverage service business. The app can serve as a personal medium of communication for your younger clients, which makes it the perfect instrument for customer relations.


There are several ways to use Snapchat for your restaurant and bar. These can range from providing them a preview of your upcoming drinks and meals and announcing these new additions. You can even give out coupons and promotions, or share an insider’s view on how your chefs or bartenders concoct your specialty meals and drinks.
The Limitations of Snapchat
Snapchat doesn’t have a computer-based account, so you need to get an exclusive device to monitor and use the app. You’ll also have trouble retrieving a full database. The app usually gets the profiles of your clients based on contact numbers, so it will be helpful if you already have your client’s details. Otherwise, you can always share your profile on your social media accounts and ask them to follow you on Snapchat for real-time updates and exclusive announcements.


Ensure that you weigh the pros and cons of Snapchat to effectively use it to your advantage. As long as your clients are young and you create guidelines to overcome the limitations, then we’re sure you can use Snapchat to your business’ advantage.