There are many tips and strategies out there regarding how to enhance your marketing game, create more social media awareness and get more customers. And to be honest, most of them are good tips specially if they are coming from a reliable source.

Photo by Jaren Wilkey/BYU

But before going into marketing, hiring designers and community managers to handle our social media accounts, it is best to be very critical and have a strong introspective on our current situation: Are we giving the best we can to our customers?

As a consultant on Growth and Innovation, the single most important thing you can do is CARE.


We have to ask ourselves the following questions:

  • Are we giving our customers the best experience we can?
  • Are they walking out of our restaurant happy and pleased with the service and the food?
  • Do we currently have the right staff and are they motivated to give the best experience?
  • Do we give the best training we can give our staff?


Because there is no better attribute or value to your client than knowing you care. And by care I mean that they receive a top notch attention, that every detail is well thought of and that we deliver on our basic value proposition, our food.

It really doesn’t matter if you are a Fast food or a Fine dining restaurant, when you care, when you give your best effort, the client knows it. And there is no better marketing than a mouth-to-mouth recommendation. As the author of Contagious, Jonah Berger.

“Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.”