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.REST and .BAR domains join the 2015 NRA SHOW to offer specialized Internet web addresses for the RESTaurant and BAR industry

NRA Show visitors will have the chance to claim their official industry specific website addresses

MEXICO CITY, MEXICO (May 12th, 2015)— Visitors to this year’s National Restaurant Association Show will be given the opportunity to take part in the biggest change to the Internet since its inception – the introduction of industry categorization. The global domains for RESTaurants and bars - that enable websites to end in .REST and .BAR - have turned web addresses into meaningful assets for brands and businesses. This industry specific categorization improves a website’s ability to get picked up in search results and get found by customers. All attendees of the NRA Show will have the chance to secure their .REST and .BAR web addresses by visiting booth #6076 at Chicago’s McCormick Center between May 16th and 19th.

Since their 2014 launch, the .REST and .BAR domains have built a dedicated following within the industry, sporting the likes of Portland’s cutting edge Roe (roepdx.rest) and London’s uber trendy Original Sin cocktail bar (originalsin.bar) as registrants. Such brands recognize the power of a noticeable and meaningful web address that cuts through the noise on the Internet by instantly identifying them as RESTaurants and bars. These domains also benefit other industry entities, like restaurant or bar guides, suppliers, or related brands.

“The benefits of having an industry-specific website vs a generic domain name are innumerable: a cutting-edge and relevant online identity; better online visibility; a more engaging experience for consumers, because they can identify a website as a RESTaurant´s website, or an email as a bar´s email, just from the domain; the list goes on…”, said Aaron Grego, CEO of .REST and .BAR domains.

.REST is the abbreviation for the word “RESTaurant” in over 48 languages and more than 139 countries, while .BAR is an internationally recognized term. .REST and .BAR are short, and easy to remember and type into mobile devices. These industry specific domain names give restaurants and bars an unprecedented opportunity to avoid and/or shorten long and complicated domains, acquire the domain of their first choice vs. a saturated generic domain market, and let the world know that their business is a restaurant or bar through their domain name alone.

Anyone can register a .REST or .BAR domain name by simply visiting www.domains.rest and www.domains.bar . A special promotion will be made available for businesses that acquire their domains during the 2015 NRA Show.

About Punto 2012

Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .REST and .BAR, geared for the RESTaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .REST and .BAR domains, please visit: www.register.rest/showcase/ and www.register.bar/showcase/

For more information, please contact:

Contact us

FIRST-EVER PREMIUM .BAR DOMAIN NAMES TO BE AUCTIONED LIVE IN LAS VEGAS ON JANUARY

Irish.bar, Home.bar and Food.bar Set to Go to Highest Bidder at NamesCon 2015

MEXICO CITY (January 6th, 2015)— Ultra-high value web addresses ending .BAR will go under the hammer in Las Vegas on January 13th (4:30 PST) in a live auction staged by expert domain asset managers, Right of the Dot, and held in conjunction with premier domain industry event, NamesCon. Food.Bar, Irish.Bar and Home.Bar will be the first "high-return" domain names made available for purchase under the bar industry´s official domain ending, and will provide their new owners with superior traffic generation and search engine ranking benefits.

The auction will be open to public bidders worldwide to secure some of the most profitable domain names ending .BAR. A pre-bidding period has commenced for those who wish to place a bid prior to the main event, and can be accessed via the following links:

Although there are over 7,000 Irish themed bars worldwide, there can only be one owner of Irish.Bar Securing such a valuable name will enable one lucky establishment to own the online generic description of their business and leverage the 165,000 monthly global searches for the term "Irish".

Home.Bar is a uniquely valuable web address for home bar equipment and accessory suppliers, home bar designers and furniture stores, and the hundreds of bars around the world named "Home".

Food.Bar, provides endless possibilities for potential owners. Virtually every bar worldwide with a food menu could leverage the power of this strong domain name to drive more traffic to their branded website and gain a tremendous competitive advantage over other food bars around the globe.

Visit www.snapnames.com/domainauction/events/2015-rightofthedot-premium-auction/ for further details on the live auction and www.namescon.com for more information about NamesCon 2015. For more information about .BAR domains, please visit www.register.bar. You can also visit www.register.rest and check about the new domains for restaurants.

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .Rest and .Bar domains, please visit: www.register.rest/showcase/.

For more information, please contact:

Contact us

RESTAURANTS AND BARS FROM ALL OVER THE WORLD MAKE .REST AND .BAR DOMAINS A KEY INGREDIENT TO THEIR SUCCESS

Generic Top Level Domains Created Specifically for the Restaurant Industry Gain Traction as Restaurants and Bars Launch .REST and .BAR Websites Worldwide

MEXICO CITY(September 03, 2014)— Restaurants and bars across the world have embraced the .REST and .BAR generic top level domains (gTLDs) for the restaurant industry, since their launch just over a month ago. With thousands of registrations between the two, the domains are picking up traction with prominent restaurants in a wide range of cities and countries.

Some of the many hundreds of established websites include Ibiza.rest in Spain, Le-Spot.rest in France, Delizie.rest in Australia, GroveSpot.rest in the U.S., Cayman.bar in the Cayman Islands, Unfass.bar in Germany, HarbourLights.bar in the U.K., AuPiedDeCochon.rest in Mexico, and TheGastro.bar in the Netherlands.

The global appeal for restaurants is due to the universal nature of .REST, the abbreviation for restaurant in more than 30 languages and more than 50 countries. Created by Mexico-based Punto 2012, the domains were designed specifically for the restaurant industry by family-run restaurant professionals. The goal for creating an online neighborhood for the restaurant industry was to better categorize the industry and offer more meaningful and better-defined Internet addresses.

In addition to live websites, many other high profile restaurants and chefs have registered .REST or .BAR including celebrity chefs Joel Robuchon and Rick Bayless, as well as restaurants such as Mocoto in Brazil, Casellula in New York, and brands such as Wynn Resorts and Moet Hennessy.

I’ve spent my career trying to help restaurants get found online and improve their visibility. There is no better way to be found by customers than to use a highly-defined, short and easy-to-type domain name, said Aaron Grego, CEO of Punto 2012. It is thrilling to see so many great restaurants and bars embrace this vision.

.Rest and .Bar domain names can now be registered with registrars such as Godaddy, Name.com and 101domain. For more information visit, www.register.rest and www.register.bar

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .Rest and .Bar domains, please visit: www.register.rest/showcase/.

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

.REST AND .BAR, GLOBAL DOMAINS FOR RESTAURANTS AND BARS, NOW AVAILABLE TO THE GENERAL PUBLIC

Domains Designed For the Restaurant Industry Enters General Registration on July 14, 2014

MEXICO CITY (July 14, 2014)— Restaurants and bars all over the world can now register new domain names ending with .REST (dot-rest) and .BAR (dot-bar) in a new global online neighborhood designed specifically for restaurants and bars. The simple and defined domain names categorize restaurants and bars so that diners, food-lovers and nightclub-goers can easily find them online.

.BAR, a domain designed for bars and nightclubs and .REST, the abbreviation for “restaurant” in almost 30 languages and in more than 50 countries, are launching simultaneously in order to create a space on the Internet specifically for the food and beverage industry.

The domains, created by Mexico-based Punto 2012, were engineered by restaurant technology professionals working to make restaurants and bars more relevant, visible and easier to find online. The domains are part of a larger Internet trend, wherein domain endings categorize industries, making Internet addresses simpler and more accessible for customers. The .REST and .BAR domains are more precise, making Internet addresses more memorable offline, so that restaurants are easier to identify and recognize online.

“.REST and .BAR will connect the food and beverage industry with customers online,” said Aaron Grego, CEO of Punto 2012. “This is a perfect opportunity for businesses to grab a simple and easy-to-use domain name that describes their bar or restaurant with a descriptive name. Our industry needs to stand out online and be found—with .REST and .BAR they can be.”

.REST and .BAR domain names have already been reserved during trademark and early registrations by restaurants and bars from all over the world, including: United States, United Kingdom, Mexico, Spain, Denmark, France, Germany, and Russia, and also by major international food and beverage brands.

.REST and .BAR domain names can now be registered with registrars such as Godaddy, Name.com and 101domain For more information visit, www.register.rest and www.register.bar.

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .Rest and .Bar domains, please visit: www.register.rest

LEADING RESTAURANTS AND BARS RUSH TO RESERVE .REST AND .BAR DOMAINS BEFORE THE GENERAL PUBLIC

With Only One Week Before .REST and .BAR Domains Are Publicly Available, Many High Profile Restaurants, Bars and Brands Have Staked Their Claims on Generic Top Level Domains Designed for the Restaurant Industry

MEXICO CITY (July 7, 2014) — Beginning on June 11th 2014, restaurants and bars began reserving new premium generic top level domains (gTLDs) .REST (dot-rest) and .BAR (dot-bar)before the domains are released to the general public on July 14, 2014.

Among the many leading restaurants, bars and nightclubs that put in bids to own their .REST or .BAR domain were known personalities like Joel Robuchon and Rick Bayless; restaurants such as Geranium in Denmark, Grub in Los Angeles, Mocoto in Brazil, EspaiSucre in Barcelona, Casellula in New York City; and brands like Smith and Wollensky, Harry’s Bar, Wynn Resorts and Moet Henessy.

Many premium domains are available until July 10, 2014, during the domains’ “land rush” period wherein early applicants, restaurants, bars, domain investors and early adopters have a much larger chance to reserve the domains in high demand and that are the most desirable.

Punto 2012, a Mexico-based company, released .REST and .BAR in order to enable the food and beverage industry, including restaurants, bars, guides, delivery services, critics, and others, to be found by their existing and potential customers online. Developed and implemented by restaurant professionals for restaurant professionals, the .REST and .BAR domains are online neighborhoods that better categorize the industry and offers more meaningful, accurate, shorter and simpler internet addresses for restaurants, bars, and nightclubs.

“With only a week left, we are very pleased by the industry’s response to .REST and .BAR,” said Aaron Grego, CEO of Punto 2012. “Restaurants and bars are embracing these domains because they finally have an opportunity to define who they and what they do. These domains will enable them to be found by their customers and get the exposure they need to be successful.”

The “land rush” period closes on July 10, 2014, so restaurants and bars still have a limited time to stake their claim in their new global online neighborhood. Beginning July 14, 2014, .REST and .BAR domains will enter the “general availability” phase wherein, domains are bought on a first-come, first-serve basis.

A thorough list of recommended high-value available keywords is published at the www.landrush.rest and www.landrush.bar websites, and any of these new domain names, as well as many others can be registered with Domain Name Registrars such as Godaddy, Name.com and 101domain.com amongst others.

AboutPunto 2012

Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant and bar industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers. For a showcase of sites already using the .Rest and

.Bar domains, please visit: www.register.rest/showcase/

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

.BAR DOMAIN NAME CELEBRATES THE CITY OF BAR, MONTENEGRO, WITH $100,000 ACADEMIC DONATION FOR A LOCAL SCHOOL

With the Launch of the New .BAR domain for Bars and Nightclubs, Domain Company Punto 2012 Commits to an Annual $10,000 Donation to the Meksiko School in Bar, Montenegro until 2024

MEXICO CITY (June 26, 2014)—In celebration of the launch of new generic top level domain (gTLD) “.BAR,” civic leaders from the nations of Montenegro and Mexico celebrated at an event in the coastal city, .Bar, Montenegro last week, as Punto 2012 presented the first of an annual $10,000 donation to the Meksiko school that will net $100,000 by 2024.

Although the .BAR domain, released also with the .REST domain for restaurants, was released specifically for bars and nightclubs, it will also be valuable to businesses, organizations and individuals in the Bar municipality, as they share the same name. Punto 2012 and Bar worked together to create a system enabling the citizens of the city to conveniently register domains.

“I hope the cooperation between the municipality of Bar and Punto 2012 will serve as a good example to other successful companies to take part in the improvement and creation of even better conditions for educating our young people,” said head administrator of the municipality of Bar, Zoran Radonjic.

“We are truly thrilled and humbled to have the opportunity to become part of the fabric of the future of the Meksiko students,” said Aaron Grego, CEO Punto 2012. “It is our hope that this donation will help their academic futures and, as Bar is one of the first cities in the world to get its own Internet domain, we also hope that .BAR will become a part of everyday life for the citizens of Bar”

“It is exactly this donation that shows that the friendship between Mexico and Montenegro is still lasting, despite the time and kilometers that stand between us,” said school headmaster Elda Dzankovic-Ibrisimovic. “The resources the school will be receiving over the next ten years will enable us to make planned investments into educational aids necessary for meeting the modern educational requirements. This event is also an invitation to all socially responsible individuals and organizations investing in our country to follow the example of Punto 2012 because by investing in education, we invest in ourselves and our future.”

.BAR and .REST will be made available to the general public on July 14, 2014 on all major registrars. For more information go to www.register.bar , www.register.rest

About Punto 2012 Mexico City-based Punto 2012 is the registry for the new .REST and .BAR domain names specifically designed for Restaurants and Bars all over the world to register their own identity on the Internet. The entrepreneurial team consists of experts in a variety of online specialties as well as food and beverage industry. They are dedicated to revolutionizing the Internet so that businesses can simply be found and recognized.

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

DOMAIN BOOM FOR RESTAURANTS AND BARS BEGINS JUNE 11 WITH THE RELEASE OF .REST AND .BAR DOMAIN NAMES

Flood Gates will Open for the Food and Beverage Industry to Register the New .REST Domain for Restaurants and .BAR Domain for Bars During the "Land Rush" Period from June 11 to July 10th

MEXICO CITY (June 11, 2014)— An online land grab for restaurants and bars will begin on June 11th, when new generic top level domains (gTLDs) .REST (dot-rest) and .BAR (dot-bar) are released during the “land rush” period.

Punto 2012, the Mexico-based company behind these new gTLDs, is encouraging domain investors, early applicants, bars, nightclubs and restaurants to have a significantly improved chance to reserve desirable, premium and high demand domain names such as ibiza.bar, niagara.rest, kebab.bar, regional.rest, selfserve.rest, redwine.bar or whitewine.bar as well as meaningful combination of terms such as LondonGay.bar or FrenchGourmet.rest for the first time in the history of the Internet

Punto 2012 created the .REST and .BAR gTLDs in order to ease and facilitate the engagement between the food and beverage industries (restaurants, bars, critics, guides, delivery services and other related entities) with their existing and potential customers online. As restaurant professionals, this family-owned company created the new .REST and .BAR domains that mark a new trend in Internet addresses, wherein domain endings better categorize industries and topics online, offering a more meaningful and better defined internet address.

.BAR, a natural domain for bars and nightclubs, and .REST, a domain that uses the abbreviation of “restaurant” in almost 30 languages and more than 50 countries, are launching at the same time and are designed to be the online address for the food and beverage industry.

The “land rush” period is a special 30-day phase wherein any person in the world can apply to obtain some of the most valuable .REST and .BAR domains for the first time, either because they are high in demand, have an estimated premium resell value, or can be considered desirable for various industries and entities. Following the “land rush” period, the domains that have two or more applicants will enter an auction process in order to determine who will obtain the right to register the name. The Auction is to be coordinated by NameJet (www.namejet.com), one of the world’s leading domain name auction providers.

“Now is the perfect time for domain investors and those in the restaurant industry to plant an early stake in this land grab before they are all released to the general public,” said Aaron Grego, CEO of Punto 2012. “Restaurants, bars and related food and beverage entities have an incredible opportunity to grab the perfect domain name that defines who they are and what they do. More descriptive names will give these businesses the exposure they need to be found easier online.”

A thorough list of recommended high-value available keywords is published at the www.landrush.rest and www.landrush.bar websites, and any of these new domain names, as well as many others can be registered with Domain Name Registrars such as Godaddy, Name.com, Netsol.com, Enom.com, Hexonet.net, gandi.net, encirca.com and 101domain.com

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant, bar, and café industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers.

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

NEW DOMAINS, SPECIFICALLY DESIGNED FOR THE WORLD'S RESTAURANTS AND BARS, TO DEBUT AT THE NATIONAL RESTAURANT ASSOCIATION (NRA) SHOW

RESTAURANTS AND BARS WILL HAVE AN EXCLUSIVE CHANCE TO BE THE FIRST TO CLAIM THEIR GLOBAL INTERNET ADDRESSES -- .REST AND .BAR DOMAINS

MEXICO CITY, MEXICO (May 12, 2014)—Restaurants and bars around the world now have an online neighborhood built specifically for them with the launch of Internet addresses “.rest” (dot-rest) and “.bar” (dot-bar). The new domains, designed for restaurants and bars, restaurant guides, delivery services and other related food and beverage industry entities, are now in circulation for trademark owners and available for registration at the National Restaurant Association (NRA) Show May 17 through May 21, 2014 in Chicago through authorized registrar Name.com.

.rest the abbreviation for “restaurant” in almost 30 languages and in more than 50 countries, is a targeted and categorized domain for restaurants that enables them to use a highly-defined, SEO-friendly, short and memorable domain. Also, .bar, launching at the same time as .rest is a natural Internet address ending for bars, pubs and related companies in the food and beverage industry.

“.rest and .bar will be the standard for restaurant and bar Internet addresses,” said Aaron Grego, CEO of Punto 2012, the domain company that owns .rest and .bar. “Trademark owners are getting a head start to secure these highly competitive and uniquely relevant domains before they are released to the general public—so now is the time to register your perfect Internet address.”

Restaurants and bars have a unique opportunity to secure their distinctive .rest or .bar domain before the general public, as the addresses are selectively available to trademark-owners until June 15, 2014. Attendees at the NRA show will be able to register their domains via Name.com at the Punto 2012 booth (#6583).

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest, and .bar geared for the restaurant, bar, and café industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be easily identified by their customers.

About Name.com Name.com is a leading ICANN-accredited domain registrar that is dedicated to helping individuals and businesses realize their ideas online. The company prides itself on delivering unmatched, world-class customer support that provides for a customer experience that is second to none. It offers tools designed to launch, grow and monetize opportunities online including domain registration, website hosting and development and email solutions. Name.com was founded in 2003 and is located in Denver, Colorado. For more information on name.com, please visit name.com.

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

.REST, THE GLOBAL INTERNET ADDRESS FOR RESTAURANTS, NOW AVAILABLE

The World's Leading Restaurants Have a Chance to Be the First to Claim Their .rest Domain

LONDON, U.K. (April 27, 2014) — The launch of the .rest Internet address has created the world’s first online neighborhood for restaurants and the food and beverage industry .rest tells a global audience that the domain is a restaurant. Short, descriptive and the abbreviation used for restaurant in almost 30 languages and in more than 50 countries, .rest is a targeted and universal name for any restaurant that is looking for a search-friendly, meaningful domain.

.rest is one of the new generic top level domains (gTLDs) now in circulation, designed to better categorize information than legacy .com domains. Unlike toms.com, who could be a shoe brand, a dentist or a drycleaner, toms.rest is a restaurant. .rest instantly captures the attention (and clicks) of people searching for restaurants on the web.

Leading restaurants have been hand selected to participate in a VIP Program and be the first to secure their distinctive.rest domain before they become available to the general public on July 14, 2014.

Restaurants will have an easily accessible space for those in the food and beverage industry that have suffered, whether due to cost or availability, with long, unmanageable, vague and unclear Internet addresses.

“We are on the crest of a completely transformed Internet,” said Aaron Grego, CEO of Punto 2012. “The crowded, congested and obsolete .com ‘traffic jam’ is finally a thing of the past, as Internet neighborhoods thrive, providing limitless opportunity for businesses to take back their Internet address and define who they are and what they do. The .rest domain will enable restaurants to find and secure preferred, attractive and memorable website addresses and avoid the exorbitant fees on the ‘right’ .com address in the aftermarket.”

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, created for restaurants and bars across the globe. The entrepreneurial team consists of experts in both the food and beverage and domain industries dedicated to revolutionizing the Internet so that businesses can own their identity and be easily found by their customers.

www.register.rest

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com

RESTAURANT AND BAR TRADEMARK OWNERS URGED TO RESERVE INTERNET ADDRESSES ENDING IN ".REST" AND ".BAR"

Businesses with Registered Trademarks to Reserve "trademark.rest" or "trademark.bar" Before the Domains Are Released to the General Public

MEXICO CITY (May 1, 2014)— As part of the required “Trademark Sunrise” period, new generic top level domains (gTLDs) .rest (dot-rest) and .bar (dot-bar) have been made exclusively available to trademark owners to protect their brands and secure their marks through leading registrars worldwide, before the general release or “landrush” period commences on June 15, 2014.

The .rest and .bar gTLDs, owned by Mexico City-based Punto 2012, are geared specifically for the food and beverage industry, including restaurants, bars, restaurant guides, critics, delivery services, and related entities. The launch of these domains marks a new trend in Internet addresses wherein domain endings are better categorized and more meaningful than legacy .com domains, enabling businesses to better define their brand by using short, relevant and accessible URLs.

.rest, the abbreviation used for the word “restaurant” in almost 30 languages spoken by more than 50 countries, is a targeted and categorized domain for any restaurant that is looking for a search-friendly, short, meaningful and memorable web address. .bar, launching at the same time as .rest, is a natural domain for bars and pubs. Both domains are designed to build an easily accessible space for those in the food and beverage industry that have suffered, whether due to cost or availability, with long, unmanageable, vague and unclear Internet addresses.

“We are on the crest of a completely transformed Internet,” said Aaron Grego, CEO of Punto 2012. “The crowded, congested and obsolete .com ‘traffic jam’ is finally a thing of the past. As Internet neighborhoods thrive there are now limitless opportunities for businesses to take control of their Internet addresses and define who they are and what they do.”

"The new Top-Level Domains .bar and .rest are truly global in their reach, and they address a multi-trillion dollar industry vertical where name collisions are common, so it's important for trademark holders to obtain their .bar and .rest domains before they become available to the general public. That's why leading brands in the adult beverage and foodservice categories, like TGI Fridays, Miller and Jack Daniels, have already jumped at the opportunity to register these domains under these new global TLDs”, said Ben Crawford, CEO of CentralNic, the registry service provider for the .bar and .rest domains.

Trademark owners interested in securing .rest and .bar domains must first register their marks with the Trademark Clearinghouse and then register through a Sunrise-authorized registrar, such as Name.com.

About Punto 2012 Mexico City-based Punto 2012, is a domain company that services Generic Top Level Domains (gTLDs) .rest and .bar, geared for the restaurant, bar, and café industry. The entrepreneurial team consists of experts in the domain industry as well as the food and beverage industry dedicated to revolutionizing the Internet so that businesses can own their identity and be found by their customers.

Contact: Stefan Pollack/Mark Havenner

The Pollack PR Marketing Group

(310) 556-4443

spollack@ppmgcorp.com / mhavenner@ppmgcorp.com